Facebook Beacon is a new effort announced by Facebook to allow users to share their buying preferences. A few lines of javascript allows a website to post to facebook what items you purchased, games you played, movies you saw etc. Hell attach the three lines of code to your toilet so you can alert your emo friends when you drop a deuce.

Seriously, are we that vain of a country that we need to tell everyone in the world we bought a DVD. I don’t care who you are I don’t give a toss if you bought friends volume 1 on DVD on overstock.com. If you think everyone does, you’re an ass.